Nestled in the heart of Horwich, Greater Manchester, the Toughsheet Community Stadium stands as more than a football ground—it’s a symbol of Bolton’s history, pride, and community. Since its debut in 1997, the stadium has seen thrilling matches, roaring crowds, chart-topping concerts, and grassroots initiatives that shape the town’s identity. In this guide, we explore everything from its iconic bowl design and fan experience to its evolving role in business, entertainment, and civic life.
Stadium Overview
Location & Capacity
Located on Burnden Way, just off the M61, the stadium boasts easy access for both locals and traveling fans. Its capacity of 28,723 makes it one of the largest stadiums in League One, with a loyal base of Bolton Wanderers supporters filling the stands during home fixtures.
This state-of-the-art ground is designed for comfort and acoustics. Built with modern steel architecture and fan-centric layouts, it delivers a viewing experience that’s immersive yet accessible.
History of Name Changes
While newer fans know it as the Toughsheet Community Stadium—thanks to a commercial partnership with Toughsheet Building Products—the venue has undergone several name changes:
- Reebok Stadium (1997–2014): The original name, tied to Bolton-based sportswear company Reebok.
- Macron Stadium (2014–2018): Reflecting the Italian sportswear brand’s sponsorship.
- University of Bolton Stadium (2018–2023): Bridging academia and sports in the region.
- Toughsheet Community Stadium (2023–Present): A naming deal that emphasizes local business and grassroots involvement.
Each name marks an era in the club’s evolution while preserving the architectural essence that fans have come to cherish.
Architectural Features
Bowl-Shaped Design & Acoustics
Designed by the renowned firm Populous, the stadium features a bowl-style structure with four separate stands flowing seamlessly around the pitch. This configuration enhances sound distribution—when the crowd roars, it reverberates beautifully across the venue.
Key structural highlights:
- Large roof overhangs for weather protection
- Unobstructed sightlines across all tiers
- Modern lighting for night matches and events
Accessibility & Seating Plan
The stadium prioritizes accessibility with dedicated facilities:
- Wheelchair-accessible entrances and lifts
- Viewing platforms for disabled supporters
- Color-coded zones for easy navigation
The seating plan breaks down into:
- West Stand: Hospitality suites, director’s box
- East Stand: Family zone, community areas
- North Stand: Vocal supporter section
- South Stand: Away supporters, separated entry
This thoughtful layout ensures inclusivity, safety, and a rewarding matchday experience.
Matchday Experience
There’s nothing quite like the buzz on Burnden Way before kick-off. From pre-match rituals at local pubs to the echo of chants inside the ground, matchday at Toughsheet is a full sensory experience.
Fan Zones & Food Options
- Fan Zone Village (West Stand parking area): Live DJs, food trucks, merchandise booths
- Concourse Eateries: Pies, burgers, vegan wraps, and hot drinks
- Local Favorites Nearby: The Beehive and The Barnstormers pubs, serving matchday breakfasts and post-game pints
Home vs Away Support Access
Home fans enter via gates 1–3 with designated family and youth sections. Away supporters use gate 4, leading to the South Stand’s insulated zone. Safety officers and stewards ensure a respectful atmosphere while preserving banter-filled traditions.
Ticketing & Pricing
Ticketing at Toughsheet Community Stadium is designed to be fan-friendly and transparent. Whether you’re a local attending your 100th game or a first-time visitor, options abound.
General Admission & Season Tickets
- Adult Single Match: £15–£25 depending on fixture
- Concession Rates: £10–£15 for seniors and students
- Junior Tickets: From £5 for under-18s
Season tickets offer:
- Reserved seating
- Priority for cup matches
- Access to exclusive club events
How to Buy Tickets Online
Visit www.bwfc.co.uk/tickets for:
- Digital ticket purchases
- Seating charts
- Fixture-specific pricing
QR codes are emailed upon purchase, and scanning at turnstiles is seamless. Stadium box offices also accept cash and card payments on matchdays.
Events Beyond Football
The stadium isn’t just for Bolton Wanderers—it’s a multi-use venue that transforms for concerts, rugby matches, and community festivals.
Concerts & Rugby Matches
Iconic performers who’ve graced the Toughsheet stage:
- Elton John (2022)
- Pink and Coldplay (2010s)
- Local Band Showcase Nights, supporting regional talent
Rugby league and union matches occasionally occupy the pitch, especially in off-season months. The stadium’s layout supports swift conversion for varied field requirements.
Corporate & Community Functions
The Premier Suite accommodates up to 1,000 guests for:
- Wedding receptions
- Business expos
- Award ceremonies
- School graduation events
Local businesses leverage the venue for brand activations, training days and networking events, supported by catering teams and AV staff.
Community Engagement
Toughsheet Community Stadium goes beyond entertainment—it’s a beacon for social change, youth empowerment and civic growth.
Youth Programs & Local Partnerships
Under the BWFC Community Trust, initiatives include:
- Football coaching clinics for ages 6–16
- Holiday clubs and STEM workshops
- Mental health awareness campaigns
- Diversity & Inclusion training in schools
Partnerships extend to:
- Local councils
- University of Bolton
- Bolton College
- Charities focused on poverty relief and disability rights
Economic Impact on Bolton
Annual studies estimate the stadium contributes:
- Over £12 million to local economy
- 300+ jobs in retail, security, hospitality
- Boosts in tourism during major events
On matchdays, local eateries, hotels, and taxi services report spikes in demand, making the stadium a vital artery in Bolton’s financial ecosystem.
How to Get There
Whether driving in from Manchester or hopping on a train from Liverpool, reaching Toughsheet Community Stadium is surprisingly simple.
Public Transport & Parking
- Train: Horwich Parkway station lies a 5-minute walk away. Trains connect from Manchester Victoria and Preston.
- Bus: Local services 575 and 576 run frequent matchday trips.
- Car: Parking lots P1–P5 open 3 hours before kick-off. Advance booking recommended.
- Taxi Drop-offs: Designated zones outside Gate 1 streamline arrivals.
Nearby Hotels & Amenities
Top-rated accommodation:
- Bolton Whites Hotel (on-site): 125 rooms, pitch views, matchday packages
- Premier Inn Bolton (Middlebrook): Affordable, close to shops
- Holiday Inn Bolton Centre: Ideal for longer stays
Shopping & dining options:
- Middlebrook Retail Park: Over 50 brands, cinemas and cafes
- Horwich Town Centre: Quaint bakeries, pubs and heritage sites
Future Developments
The stadium isn’t resting on past glory—plans are underway for expansion and environmental innovation.
Planned Upgrades
- Seating refurbishments in East Stand for enhanced comfort
- LED lighting to replace halogen systems, reducing power use
- Digital ticket kiosks at all entrances to reduce queues
- Retractable roof feasibility study for year-round event coverage
Phase II of upgrades may include additional meeting rooms and an expanded media zone for televised coverage.
Sustainability Initiatives
Bolton Wanderers aim to meet UEFA’s Green Stadium Standards by 2026:
- Solar panels on South Stand roof
- Rainwater harvesting systems
- Electric vehicle charging stations in Lot P3
- Waste segregation and composting zones for food vendors
Community education campaigns around eco-football aim to instill planet-friendly behavior in fans and staff alike.
Frequently Asked Questions
What is the stadium’s capacity?
Toughsheet Community Stadium can accommodate 28,723 spectators.
Can I book a stadium tour?
Yes. Guided tours run every Saturday during non-match periods. Book via bwfc.co.uk/stadium-tours.
Is it accessible for disabled fans?
Absolutely. The stadium features wheelchair zones, lifts, braille signage and sensory rest areas.
What else happens at the stadium besides football?
Concerts, corporate events, rugby matches and charity days are common, especially in off-season periods.
Where should away fans sit?
The South Stand is reserved for away supporters, with independent entry and designated facilities.
Can I hold a wedding at the stadium?
Yes! The Premier Suite offers tailored packages for weddings, including pitchside photo ops.